{"title":"THE INKEY LIST","description":"\u003ch1 class=\"collection-title page-header text-center\"\u003eTHE INKEY LIST\u003c\/h1\u003e\n\u003cdiv class=\"collection-info-item\"\u003e\n\u003cdiv class=\"collection-description halo-text-format text-center\" data-show-more-text=\"Read more\" data-show-less-text=\"Read less\"\u003e\n\u003cp\u003eFounded by Colette Laxton and Mark Curry in 2018, The INKEY List was born from a belief that better knowledge powers better decisions. We know that skincare, can be confusing. But we also know that you want to understand more about your skin so you can make the right decisions.\u003c\/p\u003e\n\u003cp\u003eThat’s why we are in it with you! Whatever you want to know, however you want to know it, when it comes to finding out what’s best for your skin we’re here for you, whenever you need us. Skincare is a journey and we are in it together. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"the-inkey-list-salicylic-acid-cleanser-150ml-1","title":"The Inkey List Salicylic Acid Cleanser 150ml","description":"\u003cp\u003e\u003cspan\u003eSpecially formulated for acne blemishes, combination and oily-prone skin, our bestselling Salicylic Acid Cleanser is your ultimate skin-clearing facial cleanser that visibly reduces acne blemishes and blackheads for a clearer-looking complexion.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eGentle enough for daily use, the non-drying, exfoliating gel cleanser helps to unclog pores and remove dirt, impurities, and excess oil leaving skin feeling deeply clean and clarified.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe hero ingredient Salicylic Acid (BHA) helps support the skin's natural exfoliation process to help clear clogged pores leaving them looking less noticeable. The addition of Zinc compound minimizes excess oils on the skin’s surface while allantoin helps to soothe and comfort acne-prone skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion__content-container js-accordion-content-container\" aria-hidden=\"false\" id=\"accordion-0\"\u003e\n\u003cdiv class=\"accordion__content js-accordion-content\"\u003e\n\u003cdiv class=\"wysiwyg\"\u003e\n\u003cul\u003e\n\u003cli\u003eCan be used in your AM \u0026amp; PM skincare routine.\u003c\/li\u003e\n\u003cli\u003eGently massage a small raspberry-sized amount of Salicylic Acid Cleanser onto dampened face and neck for at least 60 seconds. Add a splash of warm water to emulsify and continue to work into skin then rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Inkey List","offers":[{"title":"Default Title","offer_id":45797109858538,"sku":null,"price":4900.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/5128\/1642\/files\/the-inkey-list-the-inkey-list-salicylic-acid-cleanser-150ml-5060879821224-31694508884055.webp?v=1768663695"},{"product_id":"the-inkey-list-fulvic-acid-brightening-cleanser","title":"The Inkey List Fulvic Acid Brightening Cleanser","description":"\u003cdiv class=\"halo-block-header\"\u003e\n\u003ch3 class=\"title text-center\" style=\"text-align: center;\"\u003e\u003cspan class=\"text\"\u003eDescription\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan class=\"text\"\u003eHINUFAIRY\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"halo-block-content\"\u003e\n\u003cdiv class=\"description-block\"\u003e\n\u003cdiv class=\"halo-text-format description-block-item text-left\"\u003e\n\u003ch4 class=\"text-sm mt-3 order-2 font-normal large:text-base\"\u003eBrighten skin and gently remove makeup\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThis luxurious gel Fulvic Acid Cleanser gently exfoliates to reveal a brighter, healthy looking complexion whilst removing makeup, including eye makeup.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eContaining 0.5% Nordic Peat, naturally high in Fulvic Acid which is proven to act as a strong antioxidant with anti-inflammatory properties, it helps to improve the appearance of uneven skin tone whilst leaving skin feeling soft and soothed. Kakadum plum (rich in Vitamin C) instantly boost's skin's radiance whilst Liquorice root extract helps soothe and reduce hyperpigmentation.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e150ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Inkey List","offers":[{"title":"Default Title","offer_id":45797112971498,"sku":null,"price":5000.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/5128\/1642\/files\/Fulvic_DTC_lightshot_2000x2000_1600x_crop_center_30dea93c-d680-4ec7-a34c-cc1e605fbfaf_1.webp?v=1768663804"},{"product_id":"the-inkey-list-omega-water-cream-oil-free-moisturizer","title":"The Inkey List Omega Water Cream Oil Free Moisturizer","description":"\u003ch4 class=\"text-sm mt-3 order-2 font-normal large:text-base\"\u003eSilky, oil-free moisturizer\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eSearching for an oil-free moisturizer that hydrates without feeling greasy or heavy on the skin? We've got it! ​​\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIdeal for oily, dehydrated and combination skin, our Omega Water Cream is a silky, oil and silicone free moisturizer that's clinically proven to increase skin hydration and help minimize excess oiliness in the skin. The innovative gel-cream formula instantly transforms into a fresh, water-like texture on contact with the skin, delivering a lightweight veil of immediate hydration. Skin looks smoother and more even with a dewy finish. ​​\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSpecially formulated to provide lightweight hydration to oily and blemish-prone skin types, the formula combines a barrier-supporting omega fatty acid complex to optimize hydration and smooth skin's appearance with 5% Niacinamide to help even skin tone and Glycerin to lock in moisture.​​\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOffering an instant drench of hydration for dehydrated skin, Omega Water Cream locks in moisture without feeling heavy on the skin or making it feel greasy leaving your skin feeling instantly hydrated with a dewy glow.​\u003c\/span\u003e\u003c\/p\u003e","brand":"The Inkey List","offers":[{"title":"Default Title","offer_id":45797113266410,"sku":null,"price":5060.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/5128\/1642\/files\/Omega_DTC_lightshot_2000x2000_1600x_crop_center_462f80f2-52d7-4479-a1ed-bd93b738e707.webp?v=1768663813"},{"product_id":"the-inkey-list-hyaluronic-acid-hydrating-cleanser","title":"The Inkey List Hyaluronic Acid Hydrating Cleanser","description":"\u003cdiv class=\"halo-block-header\"\u003e\n\u003ch3 class=\"title text-center\" style=\"text-align: center;\"\u003e\u003cspan class=\"text\"\u003eDescription\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan class=\"text\"\u003eHINUFAIRY\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"halo-block-content\"\u003e\n\u003cdiv class=\"description-block\"\u003e\n\u003cdiv class=\"halo-text-format description-block-item text-left\"\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"text-sm mt-3 order-2 font-normal large:text-base\"\u003eImmediately hydrates skin and removes makeup\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eDermatologically tested deeply hydrating cleanser for soft, smooth and healthy skin.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe lightly foaming formula of Hyaluronic Acid Cleanser removes makeup \u0026amp; SPF and continues to hydrate skin for up to 48 hours post use.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHyaluronic Acid Cleanser contains a unique formula of 1% Hyaluronic Acid complex and 1% Inulin compound that immediately and deeply hydrates the skin, supports a healthy skin barrier and optimizes skin PH levels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbutton aria-expanded=\"true\" aria-label=\"Toggle How to Use information\" type=\"button\" class=\"accordion__toggle js-accordion-toggle\"\u003e\u003cstrong\u003e\u003cspan class=\"accordion__title\"\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv id=\"accordion-0\" aria-hidden=\"false\" class=\"accordion__content-container js-accordion-content-container\"\u003e\n\u003cdiv class=\"accordion__content js-accordion-content\"\u003e\n\u003cdiv class=\"wysiwyg\"\u003e\n\u003cul\u003e\n\u003cli\u003eCan be used in your AM \u0026amp; PM skincare routine.\u003c\/li\u003e\n\u003cli\u003eGently massage a small raspberry sized amount of Hyaluronic Acid Cleanser onto dampened face and neck, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with our hero hydrator\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.theinkeylist.com\/products\/hyaluronic-acid-serum\"\u003eHyaluronic Acid Serum\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eas your first step after cleansing, then apply preferred treatments \u0026amp; moisturiser. \u003c\/li\u003e\n\u003cli\u003eApply\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.theinkeylist.com\/products\/dewy-sunscreen-spf-30\"\u003eSPF\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eas the last step in your AM skincare routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eINKEY Tip:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor the ultimate cleanse, use with our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.theinkeylist.com\/products\/reusable-cotton-pads\"\u003eReusable Cotton Pads\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand gently begin to sweep in circular motions. For stubborn eye makeup, hold a damp Reusable Cotton Pad with cleanser on the eyes or eyelashes for an extra 5-10 seconds before wiping away.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e150ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbutton class=\"accordion__toggle js-accordion-toggle\" type=\"button\" aria-label=\"Toggle How to Use information\" aria-expanded=\"true\"\u003e\u003cstrong\u003e\u003cspan class=\"accordion__title\"\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"accordion__toggle-icon\"\u003e\u003c\/span\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion__content-container js-accordion-content-container\" aria-hidden=\"false\" id=\"accordion-0\"\u003e\n\u003cdiv class=\"accordion__content js-accordion-content\"\u003e\n\u003cdiv class=\"wysiwyg\"\u003e\n\u003cul\u003e\n\u003cli\u003eCan be used in your AM \u0026amp; PM skincare routine.\u003c\/li\u003e\n\u003cli\u003eGently massage a small raspberry sized amount of Hyaluronic Acid Cleanser onto dampened face and neck, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with our hero hydrator\u003cspan\u003e \u003c\/span\u003e\u003ca aria-describedby=\"a11y-external-message\" href=\"https:\/\/www.theinkeylist.com\/products\/hyaluronic-acid-serum\"\u003e\u003c\/a\u003e\u003ca aria-describedby=\"a11y-external-message\" href=\"https:\/\/www.theinkeylist.com\/products\/hyaluronic-acid-serum\"\u003eHyaluronic Acid Serum\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eas your first step after cleansing, then apply preferred treatments \u0026amp; moisturiser. \u003c\/li\u003e\n\u003cli\u003eApply\u003cspan\u003e \u003c\/span\u003e\u003ca aria-describedby=\"a11y-external-message\" href=\"https:\/\/www.theinkeylist.com\/products\/dewy-sunscreen-spf-30\"\u003eSPF\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eas the last step in your AM skincare routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eINKEY Tip:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor the ultimate cleanse, use with our\u003cspan\u003e \u003c\/span\u003e\u003ca aria-describedby=\"a11y-external-message\" href=\"https:\/\/www.theinkeylist.com\/products\/reusable-cotton-pads\"\u003eReusable Cotton Pads\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand gently begin to sweep in circular motions. For stubborn eye makeup, hold a damp Reusable Cotton Pad with cleanser on the eyes or eyelashes for an extra 5-10 seconds before wiping away.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Inkey List","offers":[{"title":"Default Title","offer_id":45797121327338,"sku":null,"price":4200.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/5128\/1642\/files\/4_e7cd13dd-8dcd-4d9e-ae17-e15a1a9c7c3d.webp?v=1768664061"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/5128\/1642\/collections\/All_Brands_-_Images-84_fea9bbeb-4f76-436d-9af5-0a4fb7320ebe.png?v=1768745690","url":"https:\/\/hinufairy.com\/collections\/the-inkey-list-1.oembed","provider":"Hinu Fairy","version":"1.0","type":"link"}